On the busy city street, a sign indicates a theater of dazzling culture, outspoken diversity, seductive creativity, and unmistakable genius.
This significant theater is marked with expression, freedom, and imagination. An elaborate idea, inspired by the Folies Bergere of Paris, is set. A remarkably beautiful design, inspired by the talented minds of many, is absorbed. Energy, enthusiasm, and thrill caress the eager atmosphere, as breathtaking exhilaration and exaggeration laugh in delight. In a sudden, united movement, a group of young girls enter through the back curtain of the stage. These significant beauties and flapper queens relish in scandal and flirtatious behavior. They dance the Charleston until the early morning hours, drink illegal liquor when they wish, wear ravishing fashions of knee-bearing appeal, and tantalize men with joy and passion. They begin to tap their wild feet on the stage, wearing elaborate headdresses and irresistible costumes. They reveal their bodies and souls proudly. They delight with their desires, hopes, and dreams. They move their bodies freely and with no constraint. They look out into the world of the 1920s and smile in delight.
In this setting, the beauties of theater and flapper come together. The beauties of stage design and vivacity create a unique, jazzy universe. The beauties of design and immorality shine under the bright lights.
On the street, the sign for this theater reads, “Ziegfeld Follies,”…let the show begin!
The Ziegfeld Follies was a series of remarkable theatrical productions on Broadway in New York City from 1907 to 1931. These elaborate, high-end vaudeville shows were simply spectacular. They dared to seduce; they dared to shine; they dared to challenge; they dared to entertain. Started by the great Florenz Ziegfeld, Ziegfeld Follies went against moral constraints and Victorian conventionalities. No longer was timidity accepted and preferred–the mundane, unrevealing lifestyle of women disappeared. Instead, the 1920s culture of independence, diversity, and immodesty soared. And the Follies soared as well.
The Ziegfeld Follies encompassed the attractions of dance, song, and variety. With talents such as W.C. Fields, Josephine Baker, Fanny Brice, Louise Brooks, and the Dolly Sisters, the Ziegfeld Follies basked in their glorious world of proud defiance and provocative thrill. Comedy sketches, exaggerated dance numbers, mesmerizing tunes, and a swarm of beautiful chorus girls, known as the Ziegfeld girls…the Ziegfeld Follies was a lively, daring spectacle.
One of the key components of the Ziegfeld Follies was its gorgeous, promiscuous costume fashions. These costumes garnered much attention with their detailed artistry and suggestive edge. Designers, such as Erté and Lady Duff Gordon, created these magnificent artworks of sparkle and shimmer. These designers had a clever imagination, an eye for luxury, and an innovative outlook on the world. They designed based on newfound freedom, ready acceptance, and sensuous beauty. They designed based on an attractive, changing century of individual rights.
These intricate, luxurious, and impressive costumes radiated on the stage. They enraptured the minds and captured the eyes of many. They glittered in the theatrical quality of inviting warmth. They adored a glitzy feminine appeal of extravagance and attractiveness.
The 1920s elements of opulence and creativity were absorbed in the tempting designs showy sequins, inviting tassels, lush velvet, satin, and sheer textures, and ruffled, feathered accents. The costumes were loudly attractive and unforgettably bold. They were colorfully glamorous and culturally stimulating. From ballet tutus to bird-like dresses, from dazzling international designs to strong regal fashions, from revealing bikini tops and short bottoms to Art Deco wearable art pieces, from Egyptian styles to Aztec prints, from extraordinary headpieces to dainty, wealthy pearls…the fashions of the Ziegfeld Follies had a witty charm, a passionate aura, and a stunning irresistibility.
The bright stage is gazed at by curious, excited audience members. The night is filled with happiness and adventure…
With the sounds of the brilliant Eddie Cantor playing, with the fashions of talented designers dancing to the beat, with the attitudes of the fascinating Ziegfeld Girls shining in bold power and enticing mystery, the Ziegfeld Follies comes to life!